مقبول ِ عام اردوادب: تعبیر وتصوّر

Abstract

Usually, Popular literature considered as common man literature, but in fact it has no boundaries of audience. Popular literature has been available in every era, all languages and classes of society. In the west public literature is given much importance and progressed vastly by using modern entertainment industry sources, but in Urdu literary circles it had always been ignored or sluggishly discussed and no efforts have been taken to understand the relevance of literature, people, and mass media. Therefore, the highly educated literary circle was cut off from public literature and Urdu literature remains divided into sections. In this article in the historical background and research perspective the interpretation of popular Urdu literature will be presented so that the negative attitude towards popular Urdu literature could be refuted.

Keywords: Popular Literature, Common man, Concept, entertainment

   Industry, Literary Circles, Mass media